learning architecture


a PhD in live projects and architectural education

Off-topic: Coke’s SimCity Belfast

This is an advert for Coca-Cola, currently appearing on a number of bus shelters and street hoardings around Belfast. The SimCity-style recreation of the city suggests that Coke have employed a creative team who can whip one of these up for every major city they choose to advertise in. That said, they’ve got plenty of iconic buildings and details in, if not exactly in any semblance of geographical reality. Of all of Belfast’s appalling contemporary public art, it’s nice to see that the Big Fish – one of the better pieces of such art – has been represented (albeit hugely out of scale). Public transit buffs (and I may be one) will note the accurately liveried pink Metro double decker bus at the bottom right, but more amusingly perhaps a fairly accurate representation of an NIR train…
…I can assure non-locals that the newer ones don’t spew out that much black smoke. But the old ones certainly do.

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